Classic Photo or Video | Premium Virtual Tour | |
---|---|---|
User Experience | Passive | Interactive |
Trust | Low Picture editing, wide-angle lenses, crops |
High Complete 360° view |
Interaction Time | Low | Very High, up to 4 times |
SEO | Okay | Very good, huge interaction time, more links, more media, more conversion |
Options | Not possible | Lots, virtual tours are interactive websites |
Metrics | Low | Very detailed We measure everything. |
Conversion | Relatively low | High, we measured over 50% increase |