Virtual Reality and Augmented Reality for Travel

Do you know why all big companies like Marriot, Qantas, Pierre & Vacances,
Center Parcs or AccorHotels use 360° virtual tours?

Because the conversion of virtual tours in comparison to ‘classic’ photo and video is so high.

People are looking to purchase experiences rather than products, virtual reality offers a strong and immersive way to show them what to expect, with extra opportunities like video, animations, sales tools and straight-to-booking buttons to increase conversion.

Explore our VR in Travel cases below.

These days, travel customers require extensive information before they book anything. As we are visual creatures, compelling imagery is thé most important conversion tool. Virtual Reality is exceptionally good at this, giving a 360 degree view of not only the accommodation but activities and nearby attractions in a delightful and convenient way.

Strong and functional storytelling
=
More conversion, higher average booking value, better SEO position, more valuable data.

Virtual Tours for your website

Convince more potential visitors of your location, hotel, resort, and all there is to see and do with a virtual tour that runs straight in the browser. No apps, no installation, no VR goggles, any device, anywhere in the world, 24/7, 365. Combine high-resolution 360 photography, including aerial, 360 video, 16:9 video and information panes. We track everything for continuous optimization.

Visitors can book straight from the virtual tour, linked to your booking system or CRM.

Conversion in VR

Conversion through Virtual Reality: the numbers

The proof is in the pudding. A/B testing on a big travel site and a few million users, comparing regular images versus a Virtual Tour concluded (actual numbers):

  • Conversion increase by 52%
  • Engagement increase by 386%
  • Average booking value increase by 26%

Wide distribution: for web, Google, social media or VR goggles

Optimize the content, publish not only on virtual tours, but on Google My Business, your social media channels like your facebook page, or slice and dice our super high res photography and video for picture formats or print.

Our virtual tours are easily converted to VR goggle applications to promote summer/winter or other destinations.

VR distribution
Augmented Reality companion

Travel companions and way-finding: Augmented Reality for Travel

AR are powerful tools for upselling on your locations, for example:

  • In the form of a travel companion who shows and explains the different activities in a magical way, on the device they already have with them 24/7.
  • Way-finding in AR as a visual Google Maps on your premise to get the people to their next activity, restaurant or shop, even collecting discounts down the way, with a lot of interesting data to be gathered.
Classic Photo or Video Premium Virtual Tour
User Experience Passive Interactive
Trust Low
Picture editing, wide-angle lenses, crops
High
Complete 360° view
Interaction Time Low Very High, up to 4 times
SEO Okay Very good, huge interaction time, more links, more media, more conversion
Options Not possible Lots, virtual tours are interactive websites
Metrics Low Very detailed
We measure everything.
Conversion Relatively low High, we measured over 50% increase

Interested in how Virtual Reality can increase your bookings?

Contact us for a brainstorm and coffee!

Explore cases in Travel

Avoriaz Virtual Tour
Poppr 360 Play Icon

Virtual Tour · Avoriaz

  • 360° photo
  • 360° video
  • Drone photography
  • Web
Poppr 360 Play Icon

Virtual Bruges · City of Bruges

  • 360° photo
  • Oculus Rift
  • Oculus Go
  • Drone photography
  • Web
Les Trois Forets Virtual Tour
Poppr 360 Play Icon

Center Parcs - Les Trois Forets · Center Parcs

  • 360° photo
  • 360° video
  • Oculus Go
  • Drone photography
  • Web
Augmented Routes
Poppr AR Play Icon

Augmented Routes ·

  • Mobile app
  • 360° photo
  • 360° video
  • 3D
  • Unity
Villages Nature
Poppr 360 Play Icon

Center Parcs - Villages Nature · PVCP / Disney

  • 360° photo
  • 360° video
  • 3D
  • Oculus Go
  • Drone photography
Tesla Model 3 Interior
Poppr 360 Play Icon

Tesla Model 3 · Tesla Motors

  • 360° photo
  • 360° video
Virtueel Mechelen
Poppr 360 Play Icon

Virtual Mechelen · City of Mechelen

  • VR Booth
  • 360° photo
  • Oculus Rift
  • Oculus Go
  • Drone photography
Sunparks De Haan
Poppr 360 Play Icon

Sunparks De Haan · Pierre & Vacances

  • 360° photo
  • 360° video
  • Web
Poppr 360 Play Icon

Center Parcs De Vossemeren · Pierre et Vacances

  • 360° photo
  • 360° video
  • Oculus Rift
  • Oculus Go
  • Drone photography
Center Parcs Les Bois-Francs
Poppr 360 Play Icon

Center Parcs Les Bois-Francs · Pierre et Vacances

  • 360° photo
  • 360° video
  • Oculus Rift
  • Oculus Go
  • Drone photography
Center Parcs Les Boix Aux Daims
Poppr 360 Play Icon

Center Parcs Le Boix Aux Daims · Pierre et Vacances

  • 360° photo
  • 360° video
  • Oculus Rift
  • Oculus Go
  • Drone photography
Center Parcs - Park Hochsauerland
Poppr 360 Play Icon

Center Parcs Hochsauerland · Pierre et Vacances

  • 360° photo
  • 360° video
  • Oculus Rift
  • Oculus Go
  • Drone photography
Poppr 360 Play Icon

Les Ardennes · Center Parcs

  • 360° photo
  • 360° video
  • 3D
  • Drone photography
  • Virtual Reality
Center Parcs - Lac D'Ailette
Poppr 360 Play Icon

Center Parcs - Le Lac d'Ailette · Center Parcs

  • 360° photo
  • 360° video
  • Drone photography
  • Web

Discover how 360, VR and AR can help your business!

You tell us your idea, we'll take care of the coffee.

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