| Classic Photo or Video | Premium Virtual Tour | |
|---|---|---|
| User Experience | Passive | Interactive |
| Trust | Low Picture editing, wide-angle lenses, crops |
High Complete 360° view |
| Interaction Time | Low | Very High, up to 4 times |
| SEO | Okay | Very good, huge interaction time, more links, more media, more conversion |
| Options | Not possible | Lots, virtual tours are interactive websites |
| Metrics | Low | Very detailed We measure everything. |
| Conversion | Relatively low | High, we measured over 50% increase |
Virtual Reality and Augmented Reality for Travel
People are looking to purchase experiences rather than products, virtual reality offers a strong and immersive way to show them what to expect, with extra opportunities like video, animations, sales tools and straight-to-booking buttons to increase conversion.
Explore our VR in Travel cases below.
These days, travel customers require extensive information before they book anything. As we are visual creatures, compelling imagery is thé most important conversion tool. Virtual Reality is exceptionally good at this, giving a 360 degree view of not only the accommodation but activities and nearby attractions in a delightful and convenient way.
Strong and functional storytelling
=
More conversion, higher average booking value, better SEO position, more valuable data.
Virtual Tours for your website
Convince more potential visitors of your location, hotel, resort, and all there is to see and do with a virtual tour that runs straight in the browser. No apps, no installation, no VR goggles, any device, anywhere in the world, 24/7, 365. Combine high-resolution 360 photography, including aerial, 360 video, 16:9 video and information panes. We track everything for continuous optimization.
Visitors can book straight from the virtual tour, linked to your booking system or CRM.
Conversion through Virtual Reality: the numbers
The proof is in the pudding. A/B testing on a big travel site and a few million users, comparing regular images versus a Virtual Tour concluded (actual numbers):
- Conversion increase by 52%
- Engagement increase by 386%
- Average booking value increase by 26%
Wide distribution: for web, Google, social media or VR goggles
Optimize the content, publish not only on virtual tours, but on Google My Business, your social media channels like your facebook page, or slice and dice our super high res photography and video for picture formats or print.
Our virtual tours are easily converted to VR goggle applications to promote summer/winter or other destinations.
Travel companions and way-finding: Augmented Reality for Travel
AR are powerful tools for upselling on your locations, for example:
- In the form of a travel companion who shows and explains the different activities in a magical way, on the device they already have with them 24/7.
- Way-finding in AR as a visual Google Maps on your premise to get the people to their next activity, restaurant or shop, even collecting discounts down the way, with a lot of interesting data to be gathered.
