Custom virtual tour services

Show how rooms, facilities, routes and experiences relate to one another. Visitors can inspect the details that matter, then check availability, request information or prepare for a visit. Custom design is especially useful when different audiences need different routes or several locations need one consistent framework.

Our Center Parcs programme spans 28 holiday parks. Avoriaz brings a mountain destination into view, while Virtual Bruges connects a city’s places and stories. The Avoriaz virtual visit, credited to Poppr and Akaru, received an Awwwards Honorable Mention in 2020.

In the historical comparison published for Center Parcs, tour users had a 56.8% higher conversion rate and 34.8% higher average booking value than visitors using static photographs. These are results from that customer comparison, not proof of causation or a forecast for every project.

A simpler location may be well served by a gallery, video or standard walkthrough. Read our buyer’s guide to custom virtual tours to compare approaches, costs and measurement.

Professional cameras are only the starting point. We plan viewpoints and lighting, stitch the source photographs carefully and finish retouching and colour by hand. A completed 20K panorama measures 20,000 × 10,000 pixels across the full view, preserving detail in interiors, landscapes and demanding lighting.

The browser does not need to download that entire image at full resolution at once. Multiresolution image tiles load the relevant part of the view at an appropriate level of detail. This combines sharp imagery with a responsive experience on phones, tablets and computers.

We plan access, timing and capture around the location. Our production heritage began with aerial photography in 2006 and 360° photography in 2007. Where movement or sound adds useful context, we incorporate 360° video. Its capture and delivery specifications are defined separately from 20K photography.

Explore our 360° photography and our original 2017 production for Queen Elisabeth Hall, which shows how different room layouts and interactive navigation can explain a complex venue.

Read how we capture and finish 20K panoramas for a closer look at the production workflow.

A guest should be able to reach the room, meeting space or facility that matters to them. We design menus, information points and visual identity around your location and visitors. Text, photographs, video and links explain room amenities, meeting capacities, layouts and practical information.

A CMS lets your team update agreed content without rebuilding the tour. For each project, we define the editable texts, links, scene names and menu settings, together with administrator access. For a hotel group, we establish a common structure and responsibilities for each property.

New or renovated spaces need suitable replacement panoramas. We separate that photography and image processing from everyday text changes. Languages, access, files and usage rights are also part of the project agreement.

The tour opens in a web browser on a phone, tablet or computer, without installing an app. We adapt navigation and image display to the device so guests can explore the details that matter on a mobile screen.

You can embed the tour in your website, share a direct link by email or open it through a QR code. For printed materials, we agree a stable web address so the destination can be maintained when publishing arrangements change.

We agree any additional publishing channels and reuse of the imagery in advance, with clear arrangements for files and usage rights.

Define the action that matters before production: a click to the booking engine, a meeting-room enquiry or exploration of a particular accommodation. Clear calls to action connect each relevant scene with that next step.

Depending on the agreed setup, analytics can record scene visits, information-panel opens and clicks to booking or enquiry pages. Custom Poppr heatmaps can show viewing direction, time spent on parts of a panorama and zoom behaviour. They describe the view displayed and the visitor’s interactions, not eye tracking.

A standard link to your booking or enquiry flow may be sufficient. Connections to Google Analytics, Google Tag Manager, booking systems or CRM depend on the project scope, available access and technical setup. Measuring a completed booking requires suitable downstream tracking. We agree which events and reports are included before launch.

Our proposal separates production and build costs from hosting, licences, support and future updates. Travel, languages, translation, integrations, content ownership and update responsibilities are made explicit so you can assess the total cost over the expected life of the experience.

Discuss your virtual tour: tell us which location you want to present, who the experience is for and what visitors should be able to do. We will turn that into a proposal with a clear scope.

A tour needs to remain useful after launch. We agree its hosting, technical support, access rights and content upkeep in advance. Your team knows which changes it can make and which require additional work.

Periodic data reviews examine the signals defined for your project, such as scene visits, information-panel opens and clicks to booking or enquiry pages. We use those findings to identify focused improvements to content and navigation. The proposal defines the review frequency, reporting and included work. Measuring a completed booking requires suitable downstream tracking; a booking-link click alone does not confirm one.

Your proposal separates initial production and setup, ongoing services and separately scoped additions. New photography, extra properties, additional languages and new integrations are agreed as separate work. This keeps the included service and any future decisions clear.

Discuss your virtual tour and the ongoing services your properties need.