Audi Brussels: a virtual factory tour of e-tron production

Poppr created a virtual factory tour for Audi Brussels to explain how the e-tron was produced. Combining 360° photography, video and aerial views, the experience opened up production spaces that could not all be included in an on-site visit. The case documents the production process as it was captured for the project.

Need to explain a complex production process? Discover custom virtual tours that open up industrial locations and guide visitors through the details.

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Together with the Audi team, we set out to create a customized tour. Our main aim was to explain the complex production process of the e-tron in a visitor-friendly way. Many of Audi’s additional requirements and challenges required specific experience and custom development. These included:

• 360° video of the undercoat dip, an electrostatically charged bath of undercoat primer for every car.
• Face blurring of employees in the video and image footage, for additional privacy.
• Aerial panorama of the factory site.
• Implementation of a user-friendly content management system (CMS). Audi’s marketing team can easily edit the tour’s accompanying text boxes and images themselves.

The online tour gives anyone with an internet connection access to a number of different production halls, spread across the factory site. The 360-degree photos and videos are accompanied by additional information that explains the advanced production processes that take place on site. A bonus of the online tour is a guided tour of the so-called pre-series center: a workshop where new models are tested. This workshop is not accessible during in-person tours.

Audi’s virtual tour required plenty of custom development. This additional development time provides additional advantages compared to off-the-shelf 360° tour software, which is limited by design in terms of features and customizability. Our team delivered the premium experience the e-tron deserved: high-resolution interior footage and drone shots, an innovative design in line with Audi’s branding, and room for future expansion with additional content.

The custom website combines the virtual tour with explanatory text about the production process. This gives visitors context alongside the imagery and makes the purpose of each part of the experience clearer.