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Creating a virtual journey through Méribel's ski paradise

Creating a virtual journey through Méribel's ski paradise
Summarize this case with:
The ask

Make Méribel stand out

The Office du Tourisme Méribel approached us to create a comprehensive digital experience that would showcase their breathtaking alpine destination to potential visitors worldwide. They needed a solution that would highlight the differences between Méribel's four villages and mountain areas, while providing an interactive and captivating introduction to this premier ski resort in the heart of the French Alps.

Our mission was to enhance Méribel's visibility as a winter destination, provide potential tourists with an immersive way to explore the area before planning their visit, and ultimately support the local tourism industry by encouraging bookings.

Our approach

Capturing winter magic

We recognized that Méribel's unique appeal lies in both its stunning natural beauty and its exceptional ski infrastructure. Each location was strategically chosen to showcase both the stunning natural beauty of the Three Valleys ski area and the charming alpine villages that make Méribel special.

Our photography team prepared to brave the elements with specialized equipment, working closely with local guides and utilizing snowmobiles to access remote viewpoints that would deliver the most spectacular vistas. The timing was critical – we needed perfect conditions with fresh snow and clear, sunny skies to capture Méribel at its most magnificent.

The result

Immersive alpine exploration

The platform is built with WebGL technology to ensure optimal performance across all devices.

The interface allows visitors to rotate freely and explore every angle of the mountain environment, from village centers to mountain peaks. Users can move through the valley between different scenes using interactive hotspots, allowing them to journey from one breathtaking location to the next with simple, intuitive controls optimized for both desktop and mobile devices

To serve Méribel's international audience, we implemented multilingual support, ensuring visitors from around the world can explore the virtual experience in their preferred language.

Each panorama features contextual information spots that provide insights about the location, nearby facilities, and points of interest. These informative elements enhance the experience without overwhelming the visual impact of the stunning mountain landscapes. A custom content management system allows Méribel's team to update these information points as needed.

A lasting impact

A window to winter wonderland

The Méribel Virtual Tour provides potential visitors with an authentic taste of the resort's alpine magic, allowing them to virtually stand on the slopes and take in the breathtaking mountain views before ever booking their trip. This emotional connection to the destination serves as a powerful motivator for travel planning.

Even during the summer months or when travel is restricted, the virtual tour keeps Méribel's winter allure alive in the minds of potential visitors, maintaining interest and driving future bookings during the snow season.

By creating this immersive digital window into one of the world's premier ski destinations, we've helped the Office du Tourisme Méribel showcase their extraordinary mountain environment to a global audience, inspiring winter sports enthusiasts and casual tourists alike to experience the beauty of the French Alps firsthand.

Experience Virtual Méribel Experience Virtual Méribel

Credits

  • Kacper Chlebowicz Art Director

Méribel Virtual Tour

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