Written by Steven Stumpf on December 18, 2018 · 1 min read

Conversion in Virtual Reality

Conversion in Virtual Reality

VR, in all its shapes and forms, has grown beyond gimmick and is proving actual value to those with a strategy and a plan.

Here’s an example case with numbers!

Center Parcs, owned by the French group Pierre et Vacances, is one of our favorite clients. They understood that authenticity, high quality content and solid strategy could lead directly to sales, and now we have impressive numbers to prove that claim.

A direct comparison between using regular images and through a virtual tour:

Conversion through virtual reality is 106% higher.
Average order value is 40% higher.
Average session duration is 330% higher.
Average pages visited is 330% higher.


How is that for return on investment using virtual reality.

The reasons: storytelling and trust

A high-res, premium virtual reality tour gives a very enjoyable view of the surroundings, activities and accommodations. A potential visitor can explore everything and create an emotional connection with the upcoming trip. They can picture themselves there.

By having a high-res 360 degree view, trust is created that the surrounding is factually correct. No fake representations, cropped pictures and dirty tricks to sell stays, the visitor doesn’t feel cheated and can make an informed decision for the entire group, be it a family or a bunch of friends.


See for yourself, visit Villages Nature in premium 360:

VR for Travel


So, curious what VR and AR could do for you and your business?

Let’s have coffee.

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