Vlerick Business School asked us to give our take on how to use Virtual Reality for onboarding.
Here is a quick resume and some key take-aways.
We distinct between two major types of application:
1. Virtual Tours
360 degree virtual tours, a combination of:
- High-res 360 photography
- High-res 360 video
- Information panes
- Green-screen video of people welcoming, informing, explaining
- Existing 16:9 pictures or video of explainers or testimonials
- 3D generated images of simulations, places-to-be
These tours are typically used in
- a web environment, works in any browser, on any device, anywhere
- an application for VR goggles
- embedded in websites, applications, HR tools, etc.
And can be re-used for Facebook, Google, YouTube, you name it.
2. Interactive 3D Virtual Reality experiences
Tailor made applications for more practical onboarding or extensive training,
using VR goggles like the Oculus Quest or HTC Valve Index.
Clear? Alright, let’s get to it!
Examples in onboarding
1. A virtual tour of the company
For preboarding, onboarding, or any time in the future.
- The location, the entrance, where to park your car or store your bike, and what’s around in transport, food, drinks or entertainment.
- A virtual welcome by the CEO or other staff member for the personal touch
- A guided or free-roaming tour of the building, office or facilities
- Show where they will be working, who the colleagues are, where the kitchen, HR department or IT are
- Augment with video, pictures, animations, you name it
Volvo Trucks guided factory tour with 360 video, testimonials and calls-to-action
2. Show your other locations
- Offices in other areas, countries or on different continents
- Plants, production facilities
- Yearly company retreats
The new Unilin production plant in Avelgem, Belgium to show off to employees everywhere, and distributors around the world.
- Virtually visit projects in 360 photo and/or video
- Locations where your tools, services, products have been applied for a stronger real-world connection
Pierre et Vacances has about 8000 employees, all parks can be visited virtually by the office workers and employees & partners of all other parks.
Examples in training and education
1. Safety training in Virtual Tours
- Visually show the must-do’s and must-definitely-not-do’s in a clear and exciting manner
- Add animations, video’s
- Check with quizzes
Safety training for Colruyt with the wrong and right way to do things!
2. Safety training in VR
- Simulate simple to very complex environments
- Interact with the environment, build, check and respond
- Simulate real-life effects like setting things on fire
360 video safety training, if you chose the wrong response, we set the cabin on fire!
Why you should use VR for onboarding
1. Powerful visual storytelling
Virtual Tours or full-blown room scale VR is a very powerful, immersive and impressive way of storytelling.
Replace your old PowerPoint (ugh) presentations with a fresh, innovative way of conveying your message.
2. Retention rates are 4 times higher than reading
A study by SalesForce and Nielsen indicated that retention in VR is 80% after one year, versus 20% when reading.
In Virtual Tours:
- Hot-swappable, every scene can be easily replaced with a new version, new content
- Any browser, any device, 265/24/7, worldwide
- Easily converted to VR goggle setups for more immersive scenarios
- Re-usable for social, Google, Facebook, you name it
- Very long life time, our tours usually last for many years
In Virtual Reality applications:
- No real-world construction, configuration, maintenance, upgrades
- No transportation of people, huge time-saver
- Very quickly expandable to new scenarios, methods, parts
- Very easily updatable to changed scenarios
- Near-zero duplication cost, add goggles, install app, done
4. Conversion in VR is very high
Because of the immersive, visual and conversational nature, conversion in virtual reality is very high. If you do it right.
An A/B test on regular images versus virtual tours over a few million visitors displayed this very clearly:
- Engagement: +386%
- Conversion: +50%
- Average booking value: +26%
Let’s get started
VR for HR is a hot topic these days, its low cost and high effectiveness make it a very powerful, and very enjoyable tool.
How can we help you?
Let’s have a brainstorm and a coffee!