Even the most inventive and practical self-construction stores occasionally face a problem they cannot fix themselves. A compulsory temporary closing of business, for example. Over the course of the corona pandemic, the Sack Zelfbouw DIY stores were forced to shut all of their four showrooms. This had an immediate impact on turnover: sampling building materials up close is usually a crucial step in any self-build project. A rather difficult undertaking if showroom visits are rendered impossible…
The challenge for Sack Zelfbouw was imminent. How to mitigate loss of revenue and shift to an online business model as soon as possible, while making a sustainable long-term digital investment? The challenge was to replicate an authentic showroom experience as closely as possible, including the opportunity for visitors to:
In addition, Sack Zelfbouw was looking for a future-ready platform rather than a quick fix to mitigate temporary lockdown challenges. Easy content management and future additions of new products by the company’s own teams would be key.
The Poppr team set to work immediately to gather all practical and technical requirements for a fast delivery of Sack’s online showroom environment. While the photography team paid corona-proof visits to the company’s physical showrooms for the capturing of 360-degree photos, the technical team laid the foundation for a content management system (CMS) that would act as a platform basis for the virtual showroom.
Exceptional times call for exceptional measures. To speed up the go-live and maximize the window of opportunity for Sack, we decided to use a three-step approach, allowing room to add new features along the way. This would help to deliver a virtual shopping experience faster than any other competitor, leading to considerable competitive advantage.
The virtual tour brings all building materials so much closer. Sack’s virtual showroom turned from a pandemic necessity into a flagship experience that provides an entirely new sales channel. Info labels provide additional info on all products on display, and cleverly implemented CTAs guide website visitors to get in touch with the sales team for additional assistance.
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