Pierre & Vacances: virtual tours of holiday destinations

Poppr created virtual tours for Pierre & Vacances destinations including Cap Esterel, L’Hévana and Pont Royal. The experiences bring accommodation, leisure facilities and surroundings together in 360°, helping prospective guests understand a destination before choosing their stay.

A holiday park combines multiple accommodation types, restaurants and leisure facilities, pools and wellness areas, landscapes and views, and internal layout and circulation.

Traditional photography fragments that reality. Video controls the narrative too tightly.

Guests need freedom to explore.

Pierre & Vacances wanted immersive environments that would:

• allow full park exploration
• support international audiences
• integrate seamlessly into their digital journey
• reduce uncertainty before booking
• increase engagement and conversion confidence

The tours let prospective guests explore different destinations and see accommodation within its wider setting. They can move between spaces, examine the surroundings and return to the locations that matter for their stay.

For the hospitality brand, this brings the accommodation and destination story together in an experience guests can explore at their own pace.

Projects such as Avoriaz demonstrate Poppr’s experience with alpine destinations. The Avoriaz project provides a related example of bringing accommodation and its wider mountain setting together in one navigable experience.

For hospitality brands, immersive virtual tours are no longer marketing extras.

They are:

• decision-support tools
• engagement accelerators
• booking confidence builders
• scalable digital infrastructure

Pierre & Vacances' multi-location immersive strategy reflects that evolution.

Planning virtual tours for several resorts or residences? Let prospective guests explore the accommodation, facilities and surroundings before choosing their stay. Discover our custom virtual tours and discuss your project with Poppr.