Residence Palace: explore the event venue with a virtual tour

Choosing an event venue starts with a picture in your mind: your guests, your programme, in this space. For Residence Palace, Poppr created an interactive virtual tour that gives organisers a closer look. They can explore the Polak room, restaurant, entrance and rooftop terrace online before travelling to Brussels.

Explore the Residence Palace virtual tour

Residence Palace, the International Press Centre in Brussels’ European Quarter, combines conference spaces with a distinctive art deco setting. A presentation in the Polak room has a different atmosphere from a conversation over lunch or a reception on the rooftop terrace.

Those differences matter when choosing a venue. Organisers want to see how a room looks, understand its character and consider whether it suits their event. The virtual tour brings these spaces into view and lets visitors look around for themselves.

Residence Palace wanted to present its conference spaces through a virtual tour on its own website. The brief called for visitors to be able to choose a room directly and discover more about it. Poppr turned that request into an interactive 360° experience with the venue’s own visual identity.

The purpose is practical: give organisers a first look while they are comparing venues. Exploring a location online can help them build a shortlist, involve colleagues in the decision and identify the questions they want to ask during a site visit.

At the entrance, visitors see the columns, façade and Residence Palace signage. This shows organisers the setting guests encounter on arrival.

The Polak room shows theatre-style seating facing a stage and projection screens. Seeing the room and its decorative ceiling together makes both its layout and atmosphere easier to understand. Organisers can consider how that setting relates to a presentation or conference they are planning.

The restaurant reveals another side of the venue through its bar and dining tables. The rooftop terrace adds an outdoor space with timber decking, a pergola and views of the surrounding buildings. Together, these spaces give organisers a broader impression of the venue than a single room can provide.

The tour supports that initial exploration. Availability, capacities and arrangements for a particular event are then discussed directly with Residence Palace.

Venue decisions often involve several people. An organiser can share the tour with colleagues, a client or an event agency. Everyone can look at the same spaces and bring specific questions to the discussion.

The venue’s commercial team can also use the tour alongside an introduction or proposal: take a look at this room, explore the restaurant, discover the rooftop terrace. The visual presentation becomes a practical part of the conversation about the event.

Do you manage an event venue, conference centre or hotel? Our virtual tours bring your spaces and their character directly to prospective clients. Talk to Poppr about your venue to identify the spaces and planning questions your experience should address.

For another example of how Poppr presents an event venue online, explore our Queen Elisabeth Hall virtual tour case in Antwerp.