skeyes virtual tour: inside Belgium's air traffic control

You can spot the control tower from your aircraft window. But what does it look like inside? For skeyes, Poppr created a virtual tour behind the scenes of Belgium's air traffic control. From the CANAC 2 control room to the view from six airport towers, visitors can explore workplaces and infrastructure that are usually off limits to the public.

That is what makes this corporate virtual tour so compelling. Air traffic control captures people's imagination, while physical access is limited. The experience gives that curiosity somewhere to go: choose a location, look around in 360° and discover the world behind a safe flight at your own pace.

12 areas to explore. Six control towers. Three languages. Available all year.

Step inside the skeyes virtual tour

The opening screen brings the different parts of skeyes together in a single overview. Visitors can head straight to a control tower or discover the infrastructure that supports air traffic management. Four locations illustrate the range of the experience:

• CANAC 2: the large control room reveals the scale of air traffic control. Workstations, screens and information points give context to an environment most passengers never see.
• Brussels Airport: explore the airport from its control tower and discover the perspective of the people guiding traffic on and around the airfield.
• Antwerp: the tower brings the workplace and airport together in one panorama. Look from the consoles towards the aircraft and the airfield outside.
• Charleroi: step inside another Belgian control tower and see how the same responsibility takes shape in a different airport environment.

The experience also includes the towers at Kortrijk, Liège and Ostend. Beyond the towers, visitors can explore Runway Brussels, a navigation beacon, Bertem radar station, PHOENIX and a data centre. Together, these areas introduce the places and technology behind aviation.

Alongside its Open Company Day tour, skeyes received a standalone virtual tour in its own visual identity. The brief was practical: make the experience available through the organisation's own website on a lasting basis. Poppr translated that requirement into a recognisable digital environment with skeyes branding, colours and a clear choice of locations.

Visitors explore through hotspots, position markers and an overview menu. Information points and video add explanations where they are relevant. The opening screen and navigation were also considered for mobile use. The tour opens in a web browser and is available in Dutch, French and English.

This combination matters when an organisation has several locations and audiences. The imagery attracts attention; the structure and context help people understand what they are seeing. A communications team can share the experience with the public, partners or people curious about working at the organisation.

Want to open your organisation to online visitors?

Demand for a visit to skeyes is strong. In its 2024 Open Company Day announcement, skeyes explained that the limited places on its physical tours are typically taken within minutes.

A virtual tour gives people without a reservation a way to look inside. They can explore without travelling to the site or waiting for another open day. The experience is also accessible through the skeyes page on Voka Open Bedrijvendag, Belgium's company open day event.

Poppr has worked with Voka Open Bedrijvendag since 2019. The partnership helps organisations tell their stories beyond a single day of physical visits. For skeyes, the Open Company Day tour and its own branded experience exist alongside one another. The result is an event presence and a dedicated online destination that people can return to throughout the year.

What if your most interesting place is difficult to visit?

A factory, infrastructure site or control centre may have a remarkable story to tell, while an in-person tour is not practical for every visitor. The skeyes case shows how a virtual tour can make these environments easier to discover and understand online.

For a custom virtual tour, we start with your audience and objective. What should visitors understand? Which spaces can be shown? What should they be able to do next? These questions shape the photography, content, navigation and languages.

Discuss your location with Poppr

Can I visit skeyes' control towers online?

Yes. The public virtual tour includes six Belgian airport control towers, CANAC 2 and several technical areas. You choose where to begin.

Is the skeyes virtual tour only available on Open Company Day?

No. The virtual experience is available throughout the year, including through skeyes' own dedicated tour website.

Which organisations could use a similar virtual tour?

Organisations that need to explain complex places or show environments with limited physical access, including industry, infrastructure, aviation and research. We define the scope around the audience, approved imagery and the action visitors should be able to take.