Geraardsbergen virtual tour

How do you help visitors discover a destination before they arrive? For Geraardsbergen in Belgium, Poppr connects the historic centre, local traditions and surrounding greenery in one interactive virtual tour. From an aerial panorama to the market square, town hall and Raspaille forest, each location adds a different perspective.

Tourism organisations face a familiar challenge. A destination comprises places spread across an area, while visitors want to understand what they can experience and how those places relate. The tour brings selected locations together within the visual identity of Visit Geraardsbergen.

The aerial view provides an overview of the buildings, landscape and surroundings. Blue location markers invite visitors to explore individual places more closely. At the market square, the scale changes: façades and architecture surround the visitor, while short information panels explain what is on screen.

Place names gain a concrete setting. Visitors can focus on what interests them and gather ideas for their own visit.

A building’s façade tells only part of its story. Inside Geraardsbergen town hall, the virtual tour reveals the interior and the traditional giant figures on display. Local traditions become a visible part of the introduction to the city.

The contrast with the market square adds depth: visitors move from an open square to a historic interior within the same digital experience. They can examine details that might go unnoticed in a broader view of the city. Short texts provide context for what is on screen.

Raspaille forest: a wider view of the destination

Raspaille forest brings a different atmosphere to the tour. Trees, woodland paths and greenery shift the focus from architecture to nature. Situated on the slopes of the Bosberg, the forest shows how a visit to Geraardsbergen can extend beyond its historic centre.

This variety gives the project its distinctive character. A visitor exploring local heritage can also discover somewhere to enjoy the outdoors. For the tourism organisation, connecting these perspectives provides a way to present the destination’s breadth. Each location retains its own appeal while contributing to a shared introduction to Geraardsbergen and its surroundings.

A visitor communication tool that can grow

Geraardsbergen took a phased approach. The original intention was to begin with a selection of buildings and add locations over time. The tour was subsequently expanded with additional panoramas.

For cities and tourism organisations, this offers a practical model: start with a coherent selection, then develop the experience within one recognisable environment. A virtual tour by Poppr can support visitor communication by presenting places and their stories together. Visitors can find their bearings, discover points of interest and prepare for their visit.

Explore the Geraardsbergen virtual tour to see how heritage, city life and nature connect.

Would you like to bring your destination’s locations together? Talk to Poppr about your virtual tour.