Finally, the first product of one of the most hyped companies of the last few years has finally shipped to developers and early enthusiasts!
Shipping is currently limited to (most) of the US, but we managed to get our hands on a Magic Leap One Creator Edition right in time for the Christmas weekend.
Yes, it was overhyped, this has been established. No whales jumping out of the floor just yet.
However, it does give us a very clear perspective of how powerful AR will be, and where it’s going.
Is it useful for business in this stage?
We believe so, and are building a POC at this very moment. Stay tuned.
There is much debate on the exact definitions, but in the context of this article:
The terms AR and MR are interchanged constantly, so we’ll stick to AR.
Virtual Reality varies from static 360 content to fully 3D worlds using for example the Oculus or HTC VR headsets.
Think 360 tours, 3D experiences, virtual reality games, fully immersed in sound and vision.
Augmented Reality uses your cell phone, cardboard projectors or the Microsoft HoloLens or this Magic Leap One to project images on the real world.
Think anything from Pokémon Go to the Ikea app, but more importantly applications for medical, logistical or defense (the US Army just ordered 100.000 AR headsets for their troops).
Still with us? Excellent.
The Leap and the bunny ears in your Facebook video chat are comparable with Pong and the Atari 2800.
AR is going to be an always-on layer of an augmented world, on top of the real world, that’s inter-connected. People will switch devices, or turn them on and off, if they want to see and interact with the layer.
The AR world will always be there, through the windows of a self-driving taxi, or through goggles walking down the street, in their office, at the hospital, in training or doing maintenance.
Magic Leap One is a first glance. It’s the car phone from the 80’s. From here on out, shit gonna get crazy.
The Leap comes with several pre-installed demos which we tried out.
Sure, the field of view of the Magic Leap is a bit narrow and at the pretty steep price you would expect better, but nevertheless I see a world of opportunities for future and ongoing projects.
We at Poppr can’t wait to start POC’ing several ideas we have already.
This is really what you have been waiting for and dreaming about, when it comes to future possibilities. It is mind blowing to see a whole new world through the Magic Leap. The fact that you are fully aware of your surroundings and just have this extra layer of magic in your life. Especially as more of an old school computer games girl, I definitely got catapulted into this augmented reality like a puffin of the Icelandic rocks. Luckily you get to start over when it’s game over.
We already slowly see more AR in our day to day lives. When checking into a flight they now use AR so you don’t have to take out your laptop any longer.
This is just the start, a very addictive one, I’d say.
How does it feel to add another layer to your reality you ask? In short, pretty awesome!
It’s the perfect way to make the world around you a whole lot more interesting. For now…
It’s not perfect, We didn’t expect it to be either. But it puts us in the driver seat of making it, and the future of AR a whole lot better.
Floating interfaces, objects that interacts with the surroundings, projecting meta on the physical world, we predict a future where AR is going to miniaturized and available as a normal-looking pair of glasses or windows.
The world gets a second, digital layer where physics don’t need to apply. A digital layer that augments information, increases efficiency, safety or turns the city into a life-size Pac-Man game.
AR is already being used for logistics, showing package details, the contents of shipping containers, projecting paths and locations on the floor and guiding to specific spots in specific racks. This will surely speed things up tremendously.
Since AR projects onto the physical world, one of the clearest applications is wayfinding by projecting the path on the floor, giving directions through arrows and indicating distance and travel time.
At the airport? This way to your gate.
At an event? There is the next booth on your list or the next speaker.
Not only can AR serve as a guide through the physical space, it can augment the paintings, sculptures, installations and other art forms with information, audio, video, even the artist him/her/xself explaining in 3D or captured video.
What about an empty museum with an exhibit that only exists in AR?
An important aspect of safety is ensuring that training is relevant, engaging, memorable.
Augmented Reality improves the conveying of information because of its impressive and visual nature, working with physical space.
Not only does this increase productivity, it can lead to prevention of workplace incidents and accidents.
Show routes, display manuals, instructions layered on top of equipment, tips and tricks, even detect sudden movement.
Gaming in a projected reality that uses the physical space has already entered our lives in a big way (think Pokémon Go), and this is just the beginning. The Magic Leap scans your space continuously and makes use of volumes, floors, walls and obstacles.
From Angry Birds on your coffee table to city-size Space Invaders, the possibilities are as huge as those invaders.
Contact us for coffees, demo’s and insights!
For the nerds (like me), here are the specs of this release of the Magic Leap One:
NVIDIA® Parker SOC; 2 Denver 2.0 64-bit cores + 4 ARM Cortex A57 64-bit cores (2 A57’s and 1 Denver accessible to applications)
NVIDIA Pascal™, 256 CUDA cores; Graphic APIs: OpenGL 4.5, Vulkan, OpenGL ES 3.3+
128 GB (actual available storage capacity 95GB)
Built-in rechargeable lithium-ion battery. Up to 3 hours continuous use. Battery life can vary based on use cases. Power level will be sustained when connected to an AC outlet. 45-watt USB-C Power Delivery (PD) charger
Bluetooth 4.2, WiFi 802.11ac/b/g/n, USB-C
Voice (speech to text) + real world audio (ambient)
Onboard speakers and 3.5mm jack with audio spatialization processing
LRA Haptic Device
6DoF (position and orientation)
12-LED (RGB) ring with diffuser
Built-in rechargeable lithium-ion battery. Up to 7.5 hours continuous use. 15-watt USB-C charger
8-bit resolution Trigger Button; Digital Bumper Button; Digital Home Button
We're always happy to have a brainstorm and show relevant cases,
or host an introduction workshop for your company.